Know your customer and understand their needs so you don't spend time, money, and resources building the wrong offering.
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" I have known Tania since school and have always appreciated her honesty, enthusiasm, and confidence in guiding entrepreneurs. While developing a service focused on connecting parents who have children with special needs, I wanted further market validation by understanding the needs from a therapist’s perspective. Tania took ownership of this process and not only conducted the interviews with 10 therapists but also helped me connect with and find other therapists. She analyzed existing market research across 50 customers and helped me fine-tune my own thinking while creating a product roadmap for what’s next!" -- Suneeta Krish, Founder, TIBA
Understanding your customer ecosystem and how to connect with them, makes your customers feel heard and enhances the overall perception of your business and product.
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" I needed a customer success manager as I had recently added two new clients to my portfolio. Tania stepped in and played the part to perfection with minimal hand holding. She led the client implementations from facilitating meetings, to working directly with their employees and data partners on setup and delivery.
She created a playbook with materials and a demo script. She trained my pharmacy teams on the engagement guidelines, based on her first hand-experience with my customers. She went a step further and partnered with my development team to also build out the product roadmap and features for 6 months."
-- Varun Goyal, CEO, Illuminate Health
Change is the only constant. As your product evolves, customer’s preferences and market dynamics change, continue to pay attention to your business so you can be efficient.
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"Tania is very methodical and structured. I was paying my partner, Aunt Bertha, $580 per month. Tania coached me on what questions to ask and helped me dig into details. I was able to use the negotiation techniques, thereby reducing my fees from $580 to $230, an annual savings of $2760. She helped review my power point and think of creative ways I could connect with other partners which got me additional $5000 in funding."
-- Connie King, Founder, Black America Resource Directory
Having lived and worked in 9 countries I create instant rapport with strangers to get you the critical feedback you need to build out the right offering
With my experience in product, customer success and strategy I can create the structure and map out the details to execute against your vision so you can deliver faster
There is no magic silver bullet that makes a business succeed, but if done right you can create a sustainable business by selecting the right palette across your product or service offering, your customer and your company.
As a “hands-on partner”, I will provide the thought leadership and trusted advice you need to realize your vision.